DAFF anti-fur project

My textiles project was a competition that DAFF (design agaisnt fur fashion) I was really excited and looking forward to this project, as I am a Vegan and I have strong views on animal cruelty and feel very passionate about the subject. I felt that i could express my lifestyle in my work.

This piture is of pictures and facts about the fur industry and the fur farms. e.g. the inguries, the confined space and poor food quality with no water.

In my sketch book I experimented with colours for my coat, to decided which base colour would look the best agaisnt the red and what the customer/ target audience would prefer.

I evaluated my outcome as I went along developing it, so I didnt miss out any important points.
improvements, strenghts and weaknesses etc.

This is a sample of the lining, for the coat I designed. I screen printed the words - "NO FUR" and "SAVE THE ANIMALS" in red block captitals. I chose black lining for a background against the red, so it would stand out and make an impact. Getting the message across was the most important part of this project, along with designing something as stylist, comfortable and fashionable as fur, without the cruetly and unnecessary factor that goes with fur.  


 

These pictures are of my final design sheet.
Here, I put a small section of my sample and wrote about what it would be made out of and other information for making the product.

This is a list of different materials and fabrics that I want different sections of my coat to be made from.

I also included information that my research produced, about different areas of my coat, (the different styles I wanted my coat to have.)

The inspiration that lead me to the design of my against fur/vegan coat, was the style of 30s coats. I made a mind map of all the appealing aspects of a fur coat and wanted to reproduce them in my coat e.g. feminine, glamorous, versitile, comfort etc

This is the final design for my coat. front and back views, that show off all the different details that my coat has.



I am pleased with my outcome from this project. I think that it expresses what I wanted it to and looks good and makes an impact, also works well as an every day coat, for day and night.



Amy Elizabeth Rowson
Textile Student
Stockport College